Hi there! Claire Petrie here. I was born and raised in the Buffalo, NY area and am currently living and working here. Go Bills and Sabres! I’m a Talent Acquisition and HR Pro currently creating the talent acquisition vision, strategy and process at Unifrax! Unifrax is the global leader in specialty fiber products used in insulation, fire protection, filtration, and energy storage solutions. I’m so honored to have been selected for this new role for the company. Prior to my current position, I’ve held multiple roles in Talent Acquisition Manager and HR Generalist capacities.

I’ve built over seven years of successively diverse HR management experience with privately-owned and publicly-traded global leaders that provide hospitality and food service management, medical devices development, and non-dairy/frozen food production. I hold a Bachelor of Science in Business Administration with a concentration in HR from the University at Buffalo, an MBA from Niagara University, the PHR designation through the Human Resources Certification Institute (HRCI), and am a SHRM Certified Professional (SHRM-CP). I’m a blog contributor for SHRM and Workology, as well as on the Board of Directors for the Buffalo Niagara HR Association (BNHRA). I also facilitate professional development events at both of my alma maters, am a Camp Counselor for Empower Camp, and an organizer for DisruptHR Buffalo.

I love to speak and teach! At my alma maters I speak each year at the SHRM Club and Women in Management Club on job searching, using LinkedIn, networking, navigating your career and executive presence. In 2019 I really kicked my speaking into high gear outside of the classroom. I’ve become a local go-to when it comes to using LinkedIn to build relationships and attract opportunity to yourself. In other words, the concepts of “personal branding” and “social selling.” Each time I speak on the topic I continue to refine my skills and learn to connect more with the audience! I love being able to see the light bulb moments, and helping people reach their goals excites the heck out of me. In 2019 I’ve presented to The SUNY Development Career Organization, NeXTGen Insurance Professionals, Panasonic North America and BN360. So far in 2020 I’ve presented to M&T Bank, CannonDesign, and have a few more exciting speaking engagements lined up!

Before getting into HR, I worked at my local animal shelter for 6 years. Without really knowing it, this position honed my customer service and communication skills and set me up for a great career in HR/talent acquisition. I was matching people with their new furry family member, just like I match people with career opportunities today! Each day I was interacting with potential adopters of all kinds – some experienced pet owners, and some who had never had a pet. Each person/situation needed a different approach, level of education, and communication style. I use this same mindset with my candidates and hiring managers today. Some understand candidate experience, employer branding, how to interview, etc and some have never done it before. My flexible and consultative approach has helped me achieve success in my career so far, and wow, it’s been a lot of fun!

Helping people and being able to make a difference in someone’s life is what keeps me waking up every morning. I find my purpose in giving career advice, helping people display value through their resume and LinkedIn profile, providing interview tips, advising those starting off in (or changing) their careers, matching people with opportunity, and helping business’ achieve results through talent solutions. (If you need any tips for your job search, resume or LinkedIn profile, I’d be happy to help!) I enjoy working with youth and those who are finding their way in the world of work. I love to listen, coach, network, volunteer, learn, present and make people smile. Finding perfect matches between people and companies, and win-win solutions to business and people challenges is truly my passion.

In any environment in which I work, my mission is to provide outstanding service to internal and external customers. I am goal and results-oriented, work well under tight deadlines, and am flexible in responding to day-to-day changes. I’m known for being able to change my recruiting/communication style based on the types of candidates I’m looking for. I’ve filled the gamut from hourly production and office staff, to mid-level machinists, mold/tool makers and mechanics to higher level engineers and managers of all types. My reputation for bringing a can-do attitude and positive outlook comes with me wherever I go! I love being told I have a good challenge ahead of me. (:

When I’m not working I like to read, listen to podcasts, go for walks, play with my kitty (tortoiseshell, Shya) and dog (plott hound, Lucy) volunteer, network and collaborate with others, and spend time with my amazing husband! My husband and I like to travel around the country to visit friends and vacation.

If there’s anything I can help you with, please reach out to me through the contact me area here on the blog!


I’m honored to have been named EmployBridge’s 2018 Recruiter of the Year! EmployBridge is Remedy Intelligent Staffing’s parent company. Selected from all Remedy and Westaff offices nationwide. “The Recruiter of the Year award is presented to a Colleague with outstanding recruitment capabilities and a willingness to help develop others in this area. Claire not only exceeded her own personal placement goals in 2018, but she was always willing to help others and is very involved in the community.”

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