Hi, I’m Claire Petrie! I was born and raised in the Buffalo, NY area and am currently living and working here. Go Bills and Sabres! I’m a Talent Acquisition and HR Pro currently creating the talent acquisition vision, strategy and process at Unifrax! Unifrax is the global leader in specialty fiber products used in insulation, fire protection, filtration, and energy storage solutions. Prior to my current position, I’ve held multiple roles in Talent Acquisition Manager and HR Generalist capacities.
I’ve built over seven years of successively diverse HR management experience with privately-owned and publicly-traded global leaders that provide hospitality and food service management, medical devices development, and non-dairy/frozen food production. I hold a Bachelor of Science in Business Administration with a concentration in HR from the University at Buffalo, an MBA from Niagara University, the PHR designation through the Human Resources Certification Institute (HRCI), and am a SHRM Certified Professional (SHRM-CP). I’m a blog contributor for SHRM, a member of SHRM’s YPAC, as well as on the Board of Directors for the Buffalo Niagara HR Association (BNHRA). I also facilitate professional development events at both of my alma maters, am a Camp Counselor for Empower Camp, and an organizer for DisruptHR Buffalo.
So where did the passion for LinkedIn and online networking come from? Back in 2017 I was in a HR DOO (department of one) role in a very challenging environment. I felt the need for more connection and knowledge sharing with other HR pros as well as professional development opportunities. I turned to LinkedIn and Twitter and started creating posts using #HR hashtags. Through being active online through SHRM’s #nextchat, I was contacted by SHRM and sent to their national annual conference 2 years in a row as a SHRM Blogger. In this awesome role, SHRM paid my conference registration fee and I was able to get VIP seating at the keynotes, interview speakers and vendors and be invited to some amazing networking events. More opportunities then came as a result of being at the conference, such as speaking, writing and podcasting opportunities. If I had never “shown up” online, I would have never unlocked these opportunities for myself, especially so early on in my career! I now have my own business, Claire Petrie HR & Training which helps people show up intentionally on LinkedIn and Twitter to attract opportunities to themselves and reach their goals. I’ve learned a ton through trial and error using both platforms over the past three years, and have experienced a ton of professional growth, so I love to share my tips and tricks and help others do the same! (I especially geek out over the LinkedIn algorithm!)
I’ve become a local go-to resource when it comes to using LinkedIn to build relationships and attract opportunity to yourself. In other words, the concepts of “personal branding” and “social selling.” I love being able to see the light bulb moments – when individuals and organizations realize how much social media can do for them and their growth, and helping people reach their goals excites the heck out of me. Helping people and being able to make a difference in their life is what keeps me waking up every morning! In 2019 I presented to The SUNY Development Career Organization, NeXTGen Insurance Professionals, Panasonic North America and BN360. So far in 2020 I’ve presented to M&T Bank, CannonDesign, Niagara University Alumni Association, Buffalo Niagara HR Association and many individual one on one coaching sessions! I also love to speak and teach at my alma maters and Say Yes Buffalo students. I speak each year at various classes and club meetings on job searching, using LinkedIn, networking, starting off in and navigating your career. I enjoy working with youth and those finding their way in the world of work – I have experiences and learnings to share to help others get ahead on their professional journeys!
Before getting into HR, I worked at my local animal shelter for 6 years. Without really knowing it, this position honed my customer service and communication skills and set me up for a great career in HR/talent acquisition. I was matching people with their new furry family member, just like I match people with career opportunities today! Each day I was interacting with potential adopters of all kinds – some experienced pet owners, and some who had never had a pet. Each person/situation needed a different approach, level of education, and communication style. I use this same mindset with my candidates and hiring managers today. Some understand candidate experience, employer branding, how to interview, etc and some have never done it before. My flexible and consultative approach has helped me achieve success in my career so far, and wow, it’s been a lot of fun!
In any environment in which I work, my mission is to provide outstanding service to internal and external customers. I am goal and results-oriented, work well under tight deadlines, and am flexible in responding to day-to-day changes. I’m known for being able to change my recruiting/communication style based on the types of candidates I’m looking for. I’ve filled the gamut from hourly production and office staff, to mid-level machinists, mold/tool makers and mechanics to higher level engineers and managers of all types. My reputation for bringing a can-do attitude and positive outlook comes with me wherever I go! I’m often asked how I’m always smiling and upbeat.
When I’m not working I like to read, listen to podcasts, go for walks, play with my kitty (tortoiseshell, Shya) and dog (plott hound, Lucy) volunteer, network and collaborate with others, and spend time with my amazing husband! My husband and I like to travel around the country to visit friends and vacation.
If there’s something I can help you with, please reach out to me through the contact me area here on the blog!
I’m honored to have been named EmployBridge’s 2018 Recruiter of the Year! EmployBridge is Remedy Intelligent Staffing’s parent company. Selected from all Remedy and Westaff offices nationwide. “The Recruiter of the Year award is presented to a Colleague with outstanding recruitment capabilities and a willingness to help develop others in this area. Claire not only exceeded her own personal placement goals in 2018, but she was always willing to help others and is very involved in the community.”